MEN’S SKINCARE, MADE STRAIGHTFORWARD
Find skincare that suits your skin, understand what it does, and make it part of your day. A straightforward routine, with every step explained.
A clear place to start
Choose a complete routine, save against buying separately, and pick the moisturiser for your skin. Daily Defence and Extra Hydration include free UK standard delivery, even with your 10% welcome offer.
Recommended daytime routine
Cleanse, moisturise and add SPF50 protection. The three steps for your daytime routine.
Free UK standard delivery from £45 after discounts.
Daily Face Wash 150 ml + your chosen moisturiser 50 ml + Sun Stick SPF50 12 g.
Apply SPF generously. Reapply frequently, especially after swimming, sweating or towelling.
Full-size products in their individual packaging. No gift box or wash bag included.
Your everyday starting point. A gentle cleanse, followed by hydration that suits your skin.
Daily Face Wash 150 ml + your chosen moisturiser 50 ml.
Wash, then moisturise. Add SPF separately during the day.
Full-size products in their individual packaging. No gift box or wash bag included.
A cleanse, an extra layer of hydration and your chosen moisturiser. For skin that wants a little more.
Free UK standard delivery from £45 after discounts.
Daily Face Wash 150 ml + your chosen moisturiser 50 ml + Hydration Boost 30 ml.
Wash, apply Hydration Boost, then moisturise. Add SPF separately during the day.
Full-size products in their individual packaging. No gift box or wash bag included.
WHY KINRUE
“I worked at sea for years. Salt water, wind and sun often left my face feeling dry. I wanted skincare I understood and would actually use.”
Austin, founder of Kinrue
Finding face care meant looking past the beard products and working out what suited my skin. Kinrue grew from that frustration: clear choices, useful explanations and a routine you can keep.
SELECTED WITH A PURPOSE
We selected these formulas around the way skin feels and the care it needs. Here’s why each moisturiser has a place in the range.
Light Gel Moisturiser
Hyaluronic acid and betaine in an oil-free gel. Our choice for oily or combination skin that wants a lighter texture.
See ingredients and directions
Rich Moisturiser
Cocoa butter, shea butter and argan oil in a richer cream. Selected for softness and comfort, without added fragrance.
See ingredients and directions
Daily Moisturiser
Aloe juice, jojoba and hyaluronic acid in our fragrance-free Daily Moisturiser. Our choice for sensitive skin.
See ingredients and directionsOffshore, on site, at a desk or after training. Start with a wash and the moisturiser for your skin. Add sunscreen for daytime. Choose extras only when you want them.
Oily + combination skin
Dry skin
Sensitive skin
Press play. See the products in action.
REAL LIFE. YOUR ROUTINE.
What does a skincare routine actually look like? Watch Daily Face Wash and Rich Moisturiser go from the bottle to the bathroom sink.
Start with a wash and the moisturiser that suits your skin. Add SPF for the daytime. You can buy them together below.
Rich Moisturiser is shown in the video. Choose Light for oily or combination skin, Rich for dry skin, or Daily Moisturiser for sensitive skin.
Face, body and hands
Choose the body basics, add hand care, or bring face and body care together in one pack.
Save £2.00
Body Wash + Roll-on Deodorant + Hand Cream. Three everyday products, with free UK standard delivery from £45 after discounts.
Free UK standard delivery from £45 after discounts.
What’s inside ↗Save £2.00
Body Wash + Roll-on Deodorant. Your two daily body essentials.
Save £7.00
Face Wash + your moisturiser choice + Body Wash + Deodorant + Hand Cream. Five daily essentials in one pack.
Free UK standard delivery from £45 after discounts.
What’s inside ↗
Save £24.00
Eight products for face, body and hands. Choose one moisturiser. Save £24 against buying separately, with free UK standard delivery.
Free UK standard delivery from £45 after discounts.
What’s inside ↗THE DAILY ESSENTIALS
One daily face wash. Three distinct moisturisers. Choose the texture, ingredients and fragrance that suit you.
A gentle foam that lifts away everyday impurities and makeup, leaving skin feeling soft and refreshed.
Rose water · Chamomile · Calendula
£16.00
An oil-free gel with hyaluronic acid, betaine and watercress extract, for skin that wants hydration with a lighter feel.
Hyaluronic acid · Betaine · Watercress
£24.00
A nourishing cream with cocoa butter, shea butter and argan oil to help dry-feeling skin feel softer and more comfortable. Made without added fragrance.
Cocoa + shea butter · Argan oil
£24.00
Fragrance-free daily hydration, formulated to soothe sensitive skin and help reduce redness. Light yet nourishing, with a comfortable, non-greasy finish.
Aloe juice · Jojoba · Hyaluronic acid
£24.00
SUNSCREEN AND OPTIONAL EXTRAS
Add SPF for daytime. Choose extra hydration or eye-area care if you want it. You don’t need every product.
An untinted mineral sunscreen stick with broad-spectrum SPF50 UVA/UVB protection. A portable addition to your daytime routine.
Mineral UV filters · Jojoba · Cocoa butter
£19.00
A silky, lightweight eye cream that helps retain moisture and leaves the eye area looking smoother. An optional extra for your routine.
Plant-derived ceramides · Hyaluronic acid · Jojoba
£22.00
A hydrating gel with hyaluronic acid, sodium PCA and aloe juice. Add it when your skin wants extra hydration, alongside your chosen moisturiser.
Hyaluronic acid · Sodium PCA · Aloe
£20.00
YOUR KINRUE ROUTINE
A few simple questions. A routine that makes sense for you.
SUN STICK SPF50
Our untinted mineral sun stick provides UVA and UVB protection in a 12 g format. Keep it with you, apply generously before sun exposure and reapply as directed.
Shop Sun Stick SPF50Apply generously before sun exposure. Reapply frequently, especially after swimming, sweating or towelling. No sunscreen provides complete protection.
Your questions, answered.
No. Choose a face wash and one moisturiser, then add sunscreen for daytime. The three moisturisers are alternatives. Hydration Boost and Smoothing Eye Cream are optional extras.
Yes. Use what you know about their skin: often dry, shiny in places, or easily irritated. Our skin guide explains each option in plain language. If you’re unsure, ask how their skin usually feels.
That’s common. Skin can be both dry and sensitive, for example. Use the descriptions as a starting point, introduce one new product at a time and pay attention to how your skin feels.
Sun Stick SPF50 is our untinted mineral sunscreen with UVA/UVB protection. Apply it as the final skincare step before sun exposure, generously and with regular reapplication as directed on the pack. The face wash, moisturisers, eye cream and Hydration Boost do not provide SPF protection.
Daily Face Wash, Light Gel Moisturiser, Sun Stick SPF50, Smoothing Eye Cream and Hydration Boost contain fragrance. Rich Moisturiser has no added fragrance. Daily Moisturiser for Sensitive Skin is fragrance-free. Full ingredient lists are on each product page.
Yes. Each product page lists featured ingredients and the complete ingredient list, along with its texture, scent and directions.
CHOOSE YOUR SKINCARE
Start with a face wash and a moisturiser for your skin type. Add SPF for the daytime.
View the packaging and product photographs
All skin types · 150 ml
A fresh start, every day.
A gentle foam that lifts away everyday impurities and makeup, leaving skin feeling soft and refreshed.
£16.00
Standard delivery £5.95. Free on orders £45 or more after discounts.
Estimated Standard delivery: 6 to 9 working days, including preparation.
Delivery details ↗Gently massage the foam over your face, then rinse thoroughly with water.
Follow the directions on your pack. Introduce new products gradually.
Aqua, Cocamidopropyl Betaine, Rosa Damascena (Rose) Flower Water¹, Glycerin, Sucrose Cocoate, Sodium Levulinate, Lactic Acid, Sodium Anisate, Calendula Officinalis (Calendula) Flower Extract¹, Chamomilla Recutita (Camomile) Flower Extract¹, Parfum, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate.
¹ Ingredients from organic farming.
Why these ingredients? Read our guide ↗
Vegan formula
The formula
The first step is a gentle clean. This light foam removes everyday impurities and leaves skin feeling soft and refreshed, with rose water, chamomile and calendula in the formula.
View the packaging and product photographs
Oily + combination skin · 50 ml
Hydration. A lighter touch.
An oil-free gel with hyaluronic acid, betaine and watercress extract, for skin that wants hydration with a lighter feel.
£24.00
Standard delivery £5.95. Free on orders £45 or more after discounts.
Estimated Standard delivery: 6 to 9 working days, including preparation.
Delivery details ↗Smooth over clean skin.
Follow the directions on your pack. Introduce new products gradually.
Aloe Barbadensis (Aloe) Leaf Juice¹, Glycerin², Pentylene Glycol, Butylene Glycol, Betaine, Sclerotium Gum, Zinc PCA, Aqua, Propanediol, Parfum, Nasturtium Officinale (Watercress) Flower/Leaf Extract¹, Sodium Phytate, Potassium Hydroxide, Sodium Hyaluronate, Rhamnose, Glucose, Glucuronic Acid, Limonene³, Linalool³, Geraniol³, Citral³.
¹ Ingredients from organic farming. ² Made using organic ingredients. ³ From natural essential oils.
Why these ingredients? Read our guide ↗
Vegan formula
The formula
Hyaluronic acid and betaine help bind moisture in this oil-free gel. Watercress extract is also part of the formula. We chose a light gel texture for skin that wants hydration without a heavy cream.
View the packaging and product photographs
Dry skin · 50 ml
A little more comfort.
A nourishing cream with cocoa butter, shea butter and argan oil to help dry-feeling skin feel softer and more comfortable. Made without added fragrance.
£24.00
Standard delivery £5.95. Free on orders £45 or more after discounts.
Estimated Standard delivery: 6 to 9 working days, including preparation.
Delivery details ↗Smooth over clean skin, including areas that feel dry.
Follow the directions on your pack. Introduce new products gradually.
Aqua, Helianthus Annuus (Sunflower) Seed Oil¹, Theobroma Cacao (Cocoa) Seed Butter¹, Dicaprylyl Carbonate, Pentylene Glycol, Polyglyceryl-6 Stearate, Cetearyl Alcohol, Glycerin², Argania Spinosa (Argan) Kernel Oil¹, Helianthus Annuus (Sunflower) Seed Cera, Butyrospermum Parkii (Shea) Butter¹, Olea Europaea (Olive) Oil Unsaponifiables, Palmitic Acid, Rubus Chamaemorus (Cloudberry) Fruit Extract¹, Stearic Acid, Polyglyceryl-6 Behenate, Cellulose, Rhus Verniciflua Peel Cera / Rhus Succedanea Fruit Cera, Shorea Robusta Resin, Xanthan Gum, Vanilla Planifolia (Vanilla) Bean Extract¹, Sodium Phytate, Ascorbyl Palmitate, Tocopherol, Lactic Acid.
¹ Ingredients from organic farming. ² Made using organic ingredients.
Why these ingredients? Read our guide ↗
Vegan formula
The formula
Cocoa and shea butter, alongside argan oil, give this cream its nourishing feel. A rich, velvety texture for skin that often feels dry or tight. No added fragrance.
View the packaging and product photographs
Sensitive skin · 50 ml
Care with a gentler touch.
Fragrance-free daily hydration, formulated to soothe sensitive skin and help reduce redness. Light yet nourishing, with a comfortable, non-greasy finish.
£24.00
Standard delivery £5.95. Free on orders £45 or more after discounts.
Estimated Standard delivery: 6 to 9 working days, including preparation.
Delivery details ↗Apply daily to clean skin.
Follow the directions on your pack. Introduce new products gradually.
Aloe Barbadensis (Aloe) Leaf Juice¹, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil¹, Pentylene Glycol, Polyglyceryl-3 Stearate, Cetearyl Alcohol, Sodium PCA, Coco-Caprylate, Isoamyl Laurate, Caprylic/Capric Triglyceride, Aqua/Water, Hydrolyzed Rhodophyceae Extract, Octyldodecanol, Xanthan Gum, Cellulose, Irvingia Gabonensis Kernel Butter, Potassium Hydroxide, Sodium Hyaluronate, Hydrogenated Coco-Glycerides, Tocopherol, Ascorbyl Palmitate, Sodium Phytate, Hydrolyzed Hyaluronic Acid.
¹ Ingredients from organic farming.
Why these ingredients? Read our guide ↗
Dermatologically tested
The formula
Aloe juice, jojoba oil, sodium PCA and hyaluronic acid in a formula made to soothe and hydrate sensitive skin. We chose a light, nourishing texture and a fragrance-free formula for this part of the range.
View the packaging and product photographs
Daytime sun protection · 12 g
Protection, in your pocket.
An untinted mineral sunscreen stick with broad-spectrum SPF50 UVA/UVB protection. A portable addition to your daytime routine.
£19.00
Standard delivery £5.95. Free on orders £45 or more after discounts.
Estimated Standard delivery: 6 to 9 working days, including preparation.
Delivery details ↗Apply generously before sun exposure. Reapply frequently, especially after swimming, perspiring or towelling. Follow the directions on your pack. Sunscreen does not provide 100% protection; avoid prolonged sun exposure.
Follow the directions on your pack. Introduce new products gradually.
Zinc Oxide, Dicaprylyl Carbonate, Oryza Sativa (Rice) Bran Oil, Vegetable Oil, Isoamyl Laurate, CI 77891 (Titanium Dioxide), Helianthus Annuus (Sunflower) Seed Wax, Oryza Sativa (Rice) Bran Wax, Rhus Succedanea Fruit Wax, Hydrated Silica, Simmondsia Chinensis (Jojoba) Seed Oil, Silica, Jojoba Esters, Theobroma Cacao (Cocoa) Seed Butter, Parfum/Fragrance, Tocopherol, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Nigella Sativa (Black Cumin) Seed Oil, CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), Glycolipids, Glycosphingolipids, Aqua/Water, Vanillin, Terpineol, Linalyl Acetate, Anethole, Geraniol.
Always check your pack for the latest ingredient list and application directions.
Why these ingredients? Read our guide ↗
Vegan formula
The formula
Mineral UV filters provide the sun protection. Jojoba oil and cocoa butter are also part of this stick formula.
View the packaging and product photographs
Eye-area hydration · 15 ml
A little care, up close.
A silky, lightweight eye cream that helps retain moisture and leaves the eye area looking smoother. An optional extra for your routine.
£22.00
Standard delivery £5.95. Free on orders £45 or more after discounts.
Estimated Standard delivery: 6 to 9 working days, including preparation.
Delivery details ↗Apply to clean skin around the eye area, following the directions on your pack.
Follow the directions on your pack. Introduce new products gradually.
Aloe Barbadensis Leaf Juice, Simmondsia Chinensis Seed Oil, Glycerin, Pentylene Glycol, Polyglyceryl-6 Stearate, Cetearyl Alcohol, Isoamyl Laurate, Dipalmitoyl Hydroxyproline, Sodium PCA, Parfum, Polyglyceryl-6 Behenate, Cellulose, Butyrospermum Parkii Butter, Caprylic/Capric Triglyceride, Palmitic Acid, Stearic Acid, Xanthan Gum, Aesculus Hippocastanum Seed Extract, Camellia Sinensis (Black Tea) Leaf Extract, Ascorbyl Palmitate, Glycosphingolipids, Tocopherol, Glycolipids, Aqua, Hydrolysed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Potassium Hydroxide, Escin, Limonene, Linalool, Coumarin, Geraniol.
Always check your pack for the latest ingredient list.
Why these ingredients? Read our guide ↗
Vegan formula
The formula
Plant-derived ceramides, hyaluronic acid and jojoba oil come together in this moisture-supporting cream.
View the packaging and product photographs
Dehydrated-feeling skin · 30 ml
When your skin wants a little more.
A hydrating gel with hyaluronic acid, sodium PCA and aloe juice. Add it when your skin wants extra hydration, alongside your chosen moisturiser.
£20.00
Standard delivery £5.95. Free on orders £45 or more after discounts.
Estimated Standard delivery: 6 to 9 working days, including preparation.
Delivery details ↗Apply to clean skin. Use before your chosen moisturiser as an optional hydration step, following the directions on your pack.
Follow the directions on your pack. Introduce new products gradually.
Aloe Barbadensis Leaf Juice, Pentylene Glycol, Butylene Glycol, Glycerin, Sodium PCA, Aqua/Water, Propanediol, Cellulose Gum, Parfum/Fragrance, Algin, Camellia Sinensis (White Tea) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Hydrolyzed Hyaluronic Acid, Lactic Acid, Sodium Hyaluronate, Sodium Phytate, Rhamnose, Glucose, Glucuronic Acid.
Always check your pack for the latest ingredient list.
Why these ingredients? Read our guide ↗
Vegan formula
The formula
Hyaluronic acid and sodium PCA help hold moisture, with aloe juice forming the base of this hydrating gel.
