Kinrue / Care beyond the mirror.
Ingredients & standards
An ingredient list should help you choose. Here is what is in our range, what the formulas are for and why each one has a place.
Our range is built around cleansing, hydration, comfort and daytime sun protection. Each formula has a purpose, with ingredients and directions explained so you can choose what suits your skin.
Choose the job. Then the formula.
Daily Face WashA fresh start
Rose water, chamomile and calendula feature in a gentle cleansing foam that leaves skin feeling soft and refreshed. We chose this as the rinse-off start to the routine, before moisturiser.
Contains fragrance.
Explore Daily Face Wash ↗
Light MoisturiserHydration with a lighter feel
Hyaluronic acid and betaine feature in this oil-free gel, alongside watercress extract. It gives oily and combination skin a moisturising option without a rich cream texture.
Contains fragrance.
Explore Light Moisturiser ↗
Rich MoisturiserComfort for dry-feeling skin
Cocoa butter, shea butter and argan oil give this formula its nourishing character. We chose it for skin that wants a denser, more comforting cream and a softer feel.
No added fragrance.
Explore Rich Moisturiser ↗
Daily Moisturiser for Sensitive SkinA fragrance-free choice
Aloe juice, jojoba oil, sodium PCA and hyaluronic acid feature in a formula designed to soothe sensitive skin and help reduce redness. This is our daily option for people who prefer a fragrance-free moisturiser.
Fragrance-free. Dermatologically tested.
Explore Daily Moisturiser for Sensitive Skin ↗
Hydration BoostAn optional moisture boost
Hyaluronic acid and sodium PCA help the formula support hydration. Aloe juice also features in the gel. Use before moisturiser when you want an extra hydration step, rather than assuming every routine needs one.
Contains fragrance.
Explore Hydration Boost ↗
Smoothing Eye CreamMoisture around the eyes
Plant-derived ceramides help limit moisture loss in this silky formula, alongside hyaluronic acid and jojoba oil. We chose it as an optional step to moisturise the eye area and leave it looking smoother.
Contains fragrance.
Explore Smoothing Eye Cream ↗
Sun Stick SPF50Protection you can carry
Zinc oxide and titanium dioxide are mineral UV filters in this broad-spectrum SPF50 formula. Jojoba oil and cocoa butter also feature. We chose the stick format for portability and on-the-go application.
Contains fragrance. Apply generously before sun exposure and reapply frequently, especially after swimming, perspiring or towelling. Sunscreen does not provide 100% protection. Avoid prolonged sun exposure and follow the pack directions.
Explore Sun Stick SPF50 ↗Our standards, explained.
Are the products vegan?
Yes. All seven formulas in our current range are vegan. This is a statement about the formulas; it is not a claim that every packaging material is plant-based or biodegradable.
Are they organic or “bio”?
The formula used in Sensitive Daily Moisturiser is COSMOS ORGANIC certified through ECOCERT. The formulas used in our other six products are COSMOS NATURAL. Those are different standards, so we do not describe the entire range as organic.
Natural-origin ingredients and organically farmed ingredients are not the same thing. An organic certification does not mean a formula is 100% organic. These certifications apply to the formulas, rather than to Kinrue as a company.
Are they eco-friendly?
We do not make a blanket “eco-friendly”, carbon-neutral or zero-impact claim. Formula certification does not measure the full environmental impact of a finished order, including packaging and delivery.
Check the material markings on each pack and your local council's recycling guidance. Different parts of a bottle, pump or stick may need different treatment.
What about fragrance?
Sensitive Daily Moisturiser is fragrance-free. Rich Moisturiser has no added fragrance. Daily Face Wash, Light Moisturiser, Hydration Boost, Smoothing Eye Cream and Sun Stick SPF50 contain fragrance. A routine with Sensitive moisturiser is not automatically a fragrance-free routine if the other products contain it.
Are these formulas only for men's skin?
Kinrue is built to make skincare easier for men to choose and use. We select by skin need and texture rather than claiming a male-exclusive formula. Other people can use the products too, according to their skin needs and the directions.
Where can I check the details?
Every product page includes the full ingredient list, directions and fragrance information. Always check your delivered pack for the current ingredients and instructions. Natural ingredients can still cause a reaction; natural does not mean suitable for everyone.
Start with what your skin needs.
Cleanse, choose one moisturiser and include sunscreen for daytime sun exposure. Build from there if you want extra hydration or eye-area care.
Choose your moisturiser ↗Shop the routines ↗